To all companies and media outlets trying to sell me a beauty product,
I am in my twenties and have been told my various outlets that I must be skinny to be beautiful, have sexy curves, and be confident in the body I have – even though on the next page of your magazine or in another advertisement, you tell me I don’t have the right body.
You are trying to tell me that I am not good enough. That I should be skinny because it photographs well or because it looks good. You try to tell me you care when all you are doing is selling a product.
Please stop trying to sell me body confidence. It would be a far better marketing concept if you were honest. I know this is hard because you are selling the exact same product as your competitors but it would be better than lying that you care. It doesn’t make sense to tell me that I should be happy in my body and then tell me to buy your product so that I can do that. It also doesn’t make sense that you would pay thousands of pounds to have your advertisement selling “body confidence” (though you only show a certain kind of type and look in your adverts) in a magazine that tells us how to lose weight, dress so that we are sexy and look skinny and remind us exactly what is wrong with the way we look.
It seems pretty hypocritical to me that you tell me I should love my skin and then only show models that are typically beautiful in some way, be it in the face, body or both. They fit into all the moulds that you apparently dismiss.
I am just like everyone else and you try to break me with unrealistic or hypocritical and apparently inspiring body messages and then build me back up so I will buy your mediocre product and conform to whatever shape I have to be, to be someone who buys your product.
If you want me to buy from you, then just use all those wonderfully crazy science words and tell me what the product does. Just please stop selling me body confidence when you are part of the industry, and usually part of the same brand, who are telling me that I should be ashamed of it because there is just so much to improve.
Stop treating me like an idiot. Though you may only see me as a body – as a physical entity and nothing more. I have a brain – thoughts, ambitions and opinions. I am not defined by my body but by my actions, like choosing not to buy your product. So please stop selling me body confidence. It isn’t fooling anyone.
From a lost customer.